Rauw Alejandro

In the year 2017 Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it was the top-streamed track during the course of 6 months. This mix of reggaeton and pop music did not just draw attention back to the genre, but as well to Latin music generally. The Billboard Top 100 in 2015 had two tracks that were mostly in the Spanish language, while the year 2016 featured four. But during the peak of the Despacito's popularity in 2017, there were 19 predominantly Spanish tracks that made the Top 100. And in 2020 there were 41. Following the time that Justin Bieber released his bilingual remix of Despacito in 2017, popular artists began to collaborate with reggaeton artists. Drake and Bad Bunny were part of a team for the track MIA MIA (2018) and Madonna teamed up with Maluma on Medellin 2019, which was released in 2019. As early as 2020, a few reggaeton artists felt dissatisfied with the direction it was moving toward more mainstream. Rauw Alajandro is a participant in a fresh generation that aims to change the direction of. The genre often included elements of electronic dance music, as well as different forms.